My television viewing this week was interrupted by an advertisement for a product that drew my attention for all the wrong reasons. As if there weren’t enough things to annoy us in the world already.
The product is an oven called Tovala, and it’s touted as the latest in easy preparation meals. They have taken home delivery and technology and combined them into a service revolving around a special oven which depends on your Internet to work. The company sends fresh one- or two-serving meals every week to your home, and a scan of a barcode enables the oven to source the instructions using your Wi-Fi (via a mobile app) and prepare it for you. In other words, there is no timing in a microwave, no pre-heating as with a standard oven and, naturally, no prep. Also, no involvement; you don’t even need to read directions.
Some things are missing from such apathetic meal handling, such as a real cooking experience. Quick home meals are the next best convenient thing to the fast food drive-through, but a meal cooked from scratch is a vanishing art except on cooking shows.
There is something about meal preparation that needs a structured time schedule to get right. With fresh ingredients, you take charge of what goes into your body, because you bought them. Your pre-heating time is part of your prep time, and the time spent cooking is taken up by other menu items or even clearing your prep materials. For a complete meal, you use basic math to figure out when to cook what, and if you have ever eaten flaccid broccoli florets because you had to microwave them with your Salisbury steak, you know how important those individual cook times are. When you get it right, your reward is a meal with each component perfectly prepared, the proper temperature, and even seasoned to taste. Try getting that from pre-measured components in a tray.
And what happens when your Wi-Fi is interrupted? Do you lose the meal? Can you reheat in the Tovala or even the microwave? The questions on their site make it obvious that you have little choice but to depend upon the strict requirements of the oven, which you buy and then maintain a subscription to the meal delivery to use it. If you stop receiving the meals, the oven is useless.
I cook using a standard oven and microwave. I even use my cooktop. Who needs something else to take up kitchen counter space and seems costlier than the other options out there? I don’t think cloud-based cooking will become a thing. At least not in my kitchen.