It’s a chicken sandwich to die for. The Popeye’s restaurant chain introduced a popular chicken sandwich, and it was a hot enough item among their fans to sell out once this year, and caused chaos this fall upon its comeback.
So what is the big deal about this sandwich? The brioche bun? The breading? The pickles? It’s probably all of these and more. Popeye’s likely won’t give away its secrets, but when it comes to analyzing food, a great example may well be the Doritos tortilla chip. The design team at Frito-Lay company worked this single snack item to perfection, with a formula designed to make eating the product a total sensory experience. Such grades as “mouth feel” come into play, as well as eliminating bad breath traces after devouring the whole bag. Not only does food have to taste good, but feel good as well.
Marketing is a form of catering to our basic need for feeling good. How a chip feels in your mouth is one component; add to that the gadgets and clothing and toys we thrive on, and every new product is met with British Invasion insanity. We line up for event tickets and squish each other at department store doors on Black Friday. We don’t normally question this ides, but enjoy the rush like the first puff of tobacco.
Apparently the chicken sandwich was so important, it drew lines of patrons. In Rutherford, NJ, lines of cars at the drive-through blocked traffic. Fights have been reported. In Maryland, one man wheedled his way up the queue and met up with somebody who did not like others cutting in line. The disgruntled patron taught the line cutter a lesson by stabbing and killing him. Over a chicken sandwich.
In reality, not getting that hot item won’t kill you, but apparently obtaining it might turn deadly. I won’t go to Popeye’s for that reason. Besides, how does one brag about something you eat now and poop later? You don’t even get to allow it to take up space on your shelf or coffee table.
It’s a chicken sandwich, for crying out loud.
Susan's Scribblings the Blog 
Don’t Chicken Out
Posted at 6:39 pm by kayewer, on November 17, 2019
It’s a chicken sandwich to die for. The Popeye’s restaurant chain introduced a popular chicken sandwich, and it was a hot enough item among their fans to sell out once this year, and caused chaos this fall upon its comeback.
So what is the big deal about this sandwich? The brioche bun? The breading? The pickles? It’s probably all of these and more. Popeye’s likely won’t give away its secrets, but when it comes to analyzing food, a great example may well be the Doritos tortilla chip. The design team at Frito-Lay company worked this single snack item to perfection, with a formula designed to make eating the product a total sensory experience. Such grades as “mouth feel” come into play, as well as eliminating bad breath traces after devouring the whole bag. Not only does food have to taste good, but feel good as well.
Marketing is a form of catering to our basic need for feeling good. How a chip feels in your mouth is one component; add to that the gadgets and clothing and toys we thrive on, and every new product is met with British Invasion insanity. We line up for event tickets and squish each other at department store doors on Black Friday. We don’t normally question this ides, but enjoy the rush like the first puff of tobacco.
Apparently the chicken sandwich was so important, it drew lines of patrons. In Rutherford, NJ, lines of cars at the drive-through blocked traffic. Fights have been reported. In Maryland, one man wheedled his way up the queue and met up with somebody who did not like others cutting in line. The disgruntled patron taught the line cutter a lesson by stabbing and killing him. Over a chicken sandwich.
In reality, not getting that hot item won’t kill you, but apparently obtaining it might turn deadly. I won’t go to Popeye’s for that reason. Besides, how does one brag about something you eat now and poop later? You don’t even get to allow it to take up space on your shelf or coffee table.
It’s a chicken sandwich, for crying out loud.
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Author: kayewer