As humans, we try hard to be or seem smart, but we miss the mark sometimes. I recently read about a customer complaint to a travel agency, stating their displeasure at not finding a sign posted at the site of a hot air balloon ride, to warn that people who are afraid of heights should not ride. Perhaps they thought it rode on a track.
I had a customer complaint about privacy issues and filling out an opt-out form. The description is in the name (you are choosing the option not to do or receive something), but the person noted a lack of instructions and wanted to know if checking off the boxes in the selections meant they were giving their consent to receive such offers or not.
Another person grumbled that the page link sent to them lead to nothing. It actually required scrolling down slightly to the desired area, but it took three back-and-forth communications to point it out. When we didn’t hear from them again, we had to assume they figured it out.
Such “d-oh!” moments, one would think, would warrant a thank you at least, but I have yet to get one. I suppose it can be hard to text with egg on one’s face, but we are all human and err quite a bit, so that shouldn’t matter. If you learn something from the mistake at the end, it should be worth the flush of shame for a second or two. Once the help works, say thanks, folks, and move onto the next in the endless stream of life’s complications.
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