I was looking at the drug store ads when my eyes settled on a sale item that gave me the hinkies. An intestinal purging product apparently merits an occasional discount, probably for the convenience of folks who, in additional to being able to fill a ten page holiday family newsletter with relevant bragging paragraphs of fluff, thrive on a sanitary colon. The price, however, didn’t faze me; it was the picture of the man on the front of the package that stirred my brainwaves.
Why do some of these medically questionable niceties feature people on their boxes who look so nerdily authoritative? They all seem to have the same type of smile on their faces, somewhat like male underwear models only with clothes on. Are they smiling because their colons are clean? Are people drawn to purchase this product because a handsome guy looks like he has a happy colon?
Why can’t products like that feature a little sun icon or a relaxing waterfall? What’s with the models? Are they supposed to be doctors, or make the buyer think the product is recommended by the guy on the package because he is a doctor?
Which reminds me of women’s health products that feature women staring off into space on their boxes. They’re worse than the men on the colon health boxes because they also have perfect skin and better clothes than me.
I don’t think products you don’t want to wave around in public should have people featured on their packaging. The models probably don’t even get paid the same as they would modeling underwear.
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